Advisor Institute

Advisory Conversations


Financial Advisors


Top advisors are transitioning their practices from commission-based to fee-based business for closer alignment with client needs, to establish recurring revenue streams, facilitate growth of the practice, increase practice valuation and address fiduciary concerns.
Advisors are often challenged by redefining the value they bring to the relationship to justify charging a recurring fee, identifying the appropriate clients, and ensuring their service model adds value.
The program enables advisors to evaluate their segmentation strategy and their service model, and create a communication plan to position the value of their fee-based relationship.


Objectives and Outcomes

Evaluate and refine client segmentation
Enhance client service model
Develop a client communication strategy
Transition to advisory conversations with clients


Delivery Formats

Large Group Presentation
Consultation / Coaching


Program Collateral

Advisor Reference Guide


Requests and additional Information:

For more information on any of these programs, advisors should contact their Regional Investment Consultant 1-800-334-6899

1Prudential. 2014-2015 Investor Research Study

BNY Mellon Investment Management encompasses BNY Mellon’s affiliated investment firms, wealth management services and global distribution companies, including BNY Mellon Securities Corporation and The Bank of New York Mellon. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation. This material has been distributed for informational purposes only and should not be considered as investment advice or a recommendation of any particular investment, strategy, investment manager or account arrangement. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. Please consult a legal, tax or investment advisor in order to determine whether an investment product or service is appropriate for a particular situation. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. BNY Mellon Investment Adviser, Inc. and BNY Mellon Securities Corporation are subsidiaries of BNY Mellon.