We are pleased to announce that the Dreyfus U.S. Retail business and its long-term mutual funds are now known as “BNY Mellon.” The name change better aligns us with the BNY Mellon Investment Management brand.
Our goal is to make it easier for investors to identify and access our full suite of investment solutions by creating a more consistent global retail brand.1 The BNY Mellon Investment Management name reflects our trusted reputation as a leading global asset manager with approximately $1.8 trillion in assets under management.2
The new logo and branding appeared on your June 30 mutual fund statements. There’s nothing for you to do.
While our 94 long-term mutual funds have been rebranded BNY Mellon, all of their investment objectives, strategies, portfolio managers and investment sub-advisers remain the same. However, as the Dreyfus brand is well-known and highly regarded in cash management, the 27 Dreyfus-managed money market funds continue to use the Dreyfus name.
Please be assured that there are no changes to your account number or product codes, and all existing Dreyfus-branded checks will be honored. When you contact us to reorder, you will be provided with updated checks that reflect our new branding. If you utilize our online mutual fund account access, you will maintain the same user ID and password. To make an additional deposit into one of our investment products, please make your check payable to: BNY Mellon Funds.
A change to help our clients
Our goal is to provide you with investment excellence and a superior experience. The strength and scale of BNY Mellon Investment Management allows us to offer investors creative solutions from our eight distinct and forward-looking investment managers, combined with the global reach and financial stewardship of BNY Mellon. This brand change will more clearly showcase the entirety of our capabilities that we are able to offer.
Other name changes to note
As part of the rebrand, the names of our businesses have changed, but this does not affect the structure or terms of your accounts.
|Old name||New branding|
|Dreyfus Retail Services||BNY Mellon Retail Services|
|Dreyfus Advisor Services||BNY Mellon Advisor Services|
|The Dreyfus Corporation (investment advisor for the Dreyfus Family of Funds)||BNY Mellon Investment Adviser, Inc.3|
|MBSC Securities Corporation (the distributor of Dreyfus open-end funds)||BNY Mellon Securities Corporation|
There are no actions that you need to take
Beyond noting the new names, you do not need to perform any tasks related to the rebranding. Our website address has changed to im.bnymellon.com/us, and the site has an enhanced look and feel that represents our proud heritage and new brand.
We are here to help
As part of this initiative, we will be sending ongoing communications about how this transformation of our business will create an even better client experience.
We are here to help explain this exciting brand shift and answer any questions you may have. Contact us directly, Monday through Friday 9:00 a.m. to 5:00 p.m. ET at 1-800-896-2648 for assistance.
1 The Dreyfus-branded money market funds will retain the Dreyfus name.
2 As of 3/31/2019
3 BNY Mellon Investment Adviser, Inc. serves as administrator and Mellon Investments Corporation, an affiliate of BNY Mellon Investment Adviser, Inc., serves as investment adviser to BNY Mellon International Core Equity Fund.
BNY Mellon Investment Management is one of the world’s leading investment management organizations and one of the top U.S. wealth managers, encompassing BNY Mellon’s affiliated investment management firms, wealth management organization and global distribution companies. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation and may also be used as a generic term to reference the corporation as a whole or its various subsidiaries generally.
Views expressed are those of the advisor stated and do not reflect views of other managers or the firm overall. Views are current as of the date of this publication and subject to change. Forecasts, estimates and certain information contained herein are based upon proprietary research and should not be considered as investment advice or a recommendation of any particular security, strategy or investment product. Certain information contained herein has been obtained from sources believed to be reliable, but not guaranteed. Please consult a legal, tax or investment advisor in order to determine whether an investment product or service is appropriate for a particular situation. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. BNY Mellon Investment Adviser, Inc. and BNY Mellon Securities Corporation are subsidiaries of BNY Mellon.