A new name that represents a proud history
We are pleased to announce that, on or about June 3, 2019, the Dreyfus U.S. Retail business and its long-term mutual funds will be renamed “BNY Mellon” to align with the BNY Mellon Investment Management brand.
Our goal is to make it easier for investors to identify and access our full suite of investment solutions by creating a more consistent global retail brand. The BNY Mellon name reflects our trusted reputation as a leading global asset manager with approximately $1.7 trillion in assets under management.
You’ll see the new logo and branding on your June 30 mutual fund statements, but there’s nothing for you to do.
While our 94 long-term mutual funds will be rebranded BNY Mellon, all of their investment objectives, strategies, portfolio managers and investment subadvisers will remain the same. However, as the Dreyfus brand is well-known and highly regarded in cash management, the 27 Dreyfus-managed money market funds will retain the Dreyfus name.
Please be assured that there will be no changes to your account number or product codes, and all existing Dreyfus-branded checks will be honored. When you contact us to reorder, you will be provided with updated checks that reflect our new branding. If you utilize our online mutual fund account access, you will still maintain the same user ID and password.
A change to help our clients
Our goal is to provide you with investment excellence and a superior experience. The strength and scale of BNY Mellon Investment Management allows us to offer investors creative solutions from our world-class investment managers, combined with the global reach and financial stewardship of BNY Mellon. This brand change will more clearly showcase the entirety of our capabilities that we are able to offer.
Other name changes you can expect to see
As part of the rebrand, the names of our businesses and investment accounts will change in June. But this will not affect the structure or terms of your accounts.
|Old name||New branding|
|Dreyfus Retail Services||BNY Mellon Retail Services|
|Dreyfus Advisor Services||BNY Mellon Advisor Services|
|The Dreyfus Corporation
(investment advisor for the Dreyfus Family of funds)
|BNY Mellon Investment Adviser, Inc. 3|
|MBSC Securities Corporation
(the distributor of Dreyfus open-end funds)
|BNY Mellon Securities Corporation|
There are no actions that you need to take
Beyond noting the name changes, you do not need to perform any tasks related to the rebranding. In June, our website address will change to www.bnymellonim.com/us; get ready to experience an enhanced look and feel that represents our proud heritage and new brand.
We are here to help
As part of this initiative, we will be sending ongoing communications about how this transformation of our business will create an even better client experience.
We are here to help explain this exciting brand shift and answer any questions you may have. Contact us directly, Monday through Friday 9:00 a.m. to 5:00 p.m. ET at 1-800-896-2648 for assistance.