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GAMA is a state-of-the-art, private label asset management account designed to consolidate all of your clients’ securities, credit balances and cash transactions with an automated daily sweep into a selection of Dreyfus money market funds or an FDIC-insured product that seeks competitive current yields. GAMA gives your clients a single account from which they can control all their payment and investment options through a variety of cash-withdrawal, transfer and deposit features. With GAMA, your firm could be the only financial institution your clients will ever need.
Investors should consider the investment objectives, risks, charges and expenses of any mutual fund carefully before investing. Download a money market fund prospectus, or a summary prospectus, if available, that contains this and other information about a fund. Read it carefully before investing.
You could lose money by investing in a money market fund. Although the fund seeks to preserve the value of your investment at $1.00 per share, it cannot guarantee it will do so. Beginning October 14, 2016, the fund may impose a fee upon the sale of your shares or may temporarily suspend your ability to sell shares if the fund’s liquidity falls below required minimums because of market conditions or other factors. could lose money by investing in a money market fund. Although the fund seeks to preserve the value of your investment at $1.00 per share, it cannot guarantee it will do so. An investment in the fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The fund’s sponsor has no legal obligation to provide financial support to the fund, and you should not expect that the sponsor will provide financial support to the fund at any time.
Dreyfus Cash Management Funds — Minimum initial investment $10 million.
Dreyfus Institutional Cash Advantage Funds — Minimum initial investment $250 million
Institutional Prime and Tax-Exempt Money Market Funds: You could lose money by investing in a money market fund. Because the share price of the fund will fluctuate, when you sell your shares they may be worth more or less than what you originally paid for them. The fund may impose a fee upon the sale of your shares or may temporarily suspend your ability to sell shares if the fund’s liquidity falls below required minimums because of market conditions or other factors.
An investment in the fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The fund’s sponsor has no legal obligation to provide financial support to the fund, and you should not expect that the sponsor will provide financial support to the fund at any time.
Dreyfus offers clients the Insured Network Deposit (IND) Service, an FDIC-insured, multi-bank deposit program designed to complement offering traditional money market mutual funds. The IND Service does not involve investment in a money market mutual fund.
$2.5 Million FDIC Insurance — The “Multi Bank” Investment Approach — Today, FDIC insurance covers both the principal and accrued interest in each bank account up to $250,000 per depositor for any member bank where money is deposited. The IND Service utilizes a multi-bank investment approach to significantly increase aggregate FDIC insurance coverage up to $2.5 million per individual by depositing customer assets among multiple banking institutions as determined by the customer’s available cash balance. These balances are not covered under SIPC.
Bank “Opt Out” Option — The IND Service will work with your firm to create a priority list of available banks and the order in which customer assets would be deposited. As customers may already have deposits at these banking institutions, the IND Service allows the customer the flexibility to designate a bank as ineligible to receive deposits at any time.* Customer assets would then default to the next bank on the list so that the customer’s deposits have the ability to be fully insured up to the regulatory limit of $250,000 per individual per bank.
Tiered Interest Rates — Flexible rate tiering can enhance revenue to your firm. The product can be tiered by total cash balances, total assets (individual or household), market segment or service class. Customers have the potential of earning daily interest at higher rates based on the growth of their brokerage account balances.
Compliant with Federal Reserve Regulation D — The IND Service is compliant with Federal Reserve Regulation D, which limits the number of monthly withdrawals on interest-bearing Money Market Demand Accounts (MMDAs). The program uses a dual bank account design that links an MMDA account to a Transactional Account (TA) to provide seamless integration with asset management account services that require daily liquidity.
The IND Service is a product of Promontory Interfinancial Network, offered herein through a private labeling arrangement with Dreyfus. Promontory Interfinancial is 40% owned by The Bank of New York Mellon Corporation and is an affiliate of Promontory Financial Group, a major provider of regulatory consulting to banks, broker-dealers and other financial services firms. Unlike the IND Sweep Service, which offers FDIC insurance on cash deposits, money market mutual funds are not FDIC-insured and involve risk to principal.
*A customer is responsible for monitoring the total amount of deposits held with any one bank, directly or through an intermediary, in order to determine the extent of deposit insurance coverage available on their deposits, including the IND Service. Neither your firm nor Dreyfus would be responsible for any insured or uninsured portion of the IND Service accounts or any other deposits held outside the product.
GAMA allows you to offer the Visa Debit Card co-branded with your firm’s name and/or logo. Visa Debit Card can be used with millions of merchants worldwide that honor Visa and allows customers to make cash withdrawals at automated teller machines (ATMs) worldwide that display the Visa, PLUS® or STAR logo.
Visa benefits include:
* A transmission that includes merchant and transaction codes will be forwarded to your recordkeeper for statement production. Visa cardholder benefits are provided by Visa®. Benefits can be modified or canceled at any time.
Dreyfus’ comprehensive award points program provides your clients a set of loyalty features, including a robust suite of rewards, program customization, ability to earn points through debit card purchases and/or money market fund holdings as well as in-depth reporting and analytics.
With Dreyfus’ program, your clients have access to a robust rewards selection that includes merchandise, gift cards, travel and more. Program benefits include:
Dreyfus’ program provides your firm with the flexibility to brand your program website and customize redemption levels.
We will assist you with the creation of program communications that build program awareness, drive lower-cost redemptions, increase program spend and create affinity between your clients and your firm.
* Travel rewards can be redeemed with points, cash, or a combination of both.
†Both parties must be participating in the same awards program.
You will have access to reporting and analytics, helping you evaluate your program’s performance.
Customers who pay bills online may be more profitable and loyal, and offer unlimited potential for a strong and growing relationship. Dreyfus, in partnership with Fidelity National Information Services, Inc. (FIS), provides a unique solution for customer bill management. Through a secure link from your Web site, your customers will have the ability to receive, review, pay and organize all of their bills online, from anywhere, at any time.
Dreyfus provides a private label number dedicated to your firm. Your clients can have access to:
To support our institutional clients, we have a staff of knowledgeable sales representatives who are dedicated, tenured and located strategically throughout the country. They will work with you to promote your program and achieve your ultimate goal of growing assets. Our staff of licensed representatives provide service and operational support for your home office and financial advisors via a toll-free phone number Monday – Friday from 9:00 a.m. to 5:00 p.m. Eastern Time.
Dreyfus understands that conversions can be complex and that it’s critical that your program progresses smoothly. That’s why we go to great lengths to assist your firm as you plan and execute a course of action to make the process as seamless as possible. You will be assigned a support team at Dreyfus, which will be responsible for coordinating new business initiatives, operations, systems and other areas, to assure the highest quality of service.
Dreyfus will support you in the preparation of any required correspondence to shareholders. Dreyfus can mail negative response, or consent, letters, if requested, to shareholders on behalf of your firm. Dreyfus can also file these letters with FINRA for you as an added benefit.
Dreyfus recognizes the value of marketing as a tool to enhance brand awareness and educate investors. We provide GAMA clients with a range of specialty marketing services designed to:
BNY Mellon Fixed Income is a division of MBSC Securities Corporation. The Dreyfus Corporation, and MBSC Securities Corporation are affiliated with The Bank of New York Mellon Corporation. ©2018 MBSC Securities Corporation, distributor, 225 Liberty Street, 19th Fl., New York, NY 10281.