General Asset Management Account (GAMA)

GAMA is a state-of-the-art, private label asset management account designed to consolidate all of your clients’ securities, credit balances and cash transactions with an automated daily sweep into a selection of Dreyfus money market funds or an FDIC-insured product that seeks competitive current yields. GAMA gives your clients a single account from which they can control all their payment and investment options through a variety of cash-withdrawal, transfer and deposit features. With GAMA, your firm could be the only financial institution your clients will ever need.

DREYFUS RETAIL AND STATE-SPECIFIC MONEY MARKET FUNDS

Investors should consider the investment objectives, risks, charges and expenses of any mutual fund carefully before investing. Download a money market fund prospectus, or a summary prospectus, if available, that contains this and other information about a fund. Read it carefully before investing.

You could lose money by investing in a money market fund. Although the fund seeks to preserve the value of your investment at $1.00 per share, it cannot guarantee it will do so. Beginning October 14, 2016, the fund may impose a fee upon the sale of your shares or may temporarily suspend your ability to sell shares if the fund’s liquidity falls below required minimums because of market conditions or other factors. could lose money by investing in a money market fund. Although the fund seeks to preserve the value of your investment at $1.00 per share, it cannot guarantee it will do so. An investment in the fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The fund’s sponsor has no legal obligation to provide financial support to the fund, and you should not expect that the sponsor will provide financial support to the fund at any time.

 

DREYFUS INSTITUTIONAL MONEY MARKET FUNDS

Dreyfus Cash Management Funds Minimum initial investment $10 million.

 

Dreyfus Institutional Cash Advantage Funds Minimum initial investment $250 million

Institutional Prime and Tax-Exempt Money Market Funds: You could lose money by investing in a money market fund. Because the share price of the fund will fluctuate, when you sell your shares they may be worth more or less than what you originally paid for them. The fund may impose a fee upon the sale of your shares or may temporarily suspend your ability to sell shares if the fund’s liquidity falls below required minimums because of market conditions or other factors.

An investment in the fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. The fund’s sponsor has no legal obligation to provide financial support to the fund, and you should not expect that the sponsor will provide financial support to the fund at any time.

 OFFSHORE CURRENCY FUNDS FOR NON-U.S. PERSONS

  • Please ask your BNY Mellon Fixed Income Representative for more information.

 

FDIC-INSURED RETAIL MONEY MARKET DEPOSIT ACCOUNT INSURED NETWORK DEPOSIT (INDsm) SERVICE

Dreyfus offers clients the Insured Network Deposit (IND) Service, an FDIC-insured, multi-bank deposit program designed to complement offering traditional money market mutual funds. The IND Service does not involve investment in a money market mutual fund.

 
The IND Sweep Service provides:

$2.5 Million FDIC Insurance — The “Multi Bank” Investment Approach — Today, FDIC insurance covers both the principal and accrued interest in each bank account up to $250,000 per depositor for any member bank where money is deposited. The IND Service utilizes a multi-bank investment approach to significantly increase aggregate FDIC insurance coverage up to $2.5 million per individual by depositing customer assets among multiple banking institutions as determined by the customer’s available cash balance. These balances are not covered under SIPC.

Bank “Opt Out” Option — The IND Service will work with your firm to create a priority list of available banks and the order in which customer assets would be deposited. As customers may already have deposits at these banking institutions, the IND Service allows the customer the flexibility to designate a bank as ineligible to receive deposits at any time.* Customer assets would then default to the next bank on the list so that the customer’s deposits have the ability to be fully insured up to the regulatory limit of $250,000 per individual per bank.

Tiered Interest Rates — Flexible rate tiering can enhance revenue to your firm. The product can be tiered by total cash balances, total assets (individual or household), market segment or service class. Customers have the potential of earning daily interest at higher rates based on the growth of their brokerage account balances.

Compliant with Federal Reserve Regulation D — The IND Service is compliant with Federal Reserve Regulation D, which limits the number of monthly withdrawals on interest-bearing Money Market Demand Accounts (MMDAs). The program uses a dual bank account design that links an MMDA account to a Transactional Account (TA) to provide seamless integration with asset management account services that require daily liquidity.

 

The IND Service is a product of Promontory Interfinancial Network, offered herein through a private labeling arrangement with Dreyfus. Promontory Interfinancial is 40% owned by The Bank of New York Mellon Corporation and is an affiliate of Promontory Financial Group, a major provider of regulatory consulting to banks, broker-dealers and other financial services firms. Unlike the IND Sweep Service, which offers FDIC insurance on cash deposits, money market mutual funds are not FDIC-insured and involve risk to principal.

*A customer is responsible for monitoring the total amount of deposits held with any one bank, directly or through an intermediary, in order to determine the extent of deposit insurance coverage available on their deposits, including the IND Service. Neither your firm nor Dreyfus would be responsible for any insured or uninsured portion of the IND Service accounts or any other deposits held outside the product.

BROADEN YOUR SERVICES

  • Position your firm as the only point of contact for all your clients’ financial activity.
  • Know your customer’s complete financial picture.
  • Gather assets your clients may be holding outside their brokerage account.
  • Offer all your clients personalized service.
  • Provide access to a dedicated customer service department that can respond to incoming calls from brokers, end-clients, merchants and other financial institutions 24 hours a day, seven days a week.  

 


OUR GAMA PRODUCT CAN INCLUSE ANY OR ALL OF THE FOLLOWING SERVICES THAT YOU SPECIFY:

 


Comprehensive Checkwriting

  • Checks will prominently carry financial institution name and/or logo. Depending on customer needs and defined account levels, GAMA can accommodate various checkwriting options.
  • Standard checkwriting is designed for customers who write a minimal number of checks each year.
  • Enhanced checkwriting is intended to replace a current checking account. This feature allows your firm to include detailed check information on your consolidated brokerage statement. The enhanced checkwriting plan includes the following services:
      • Unlimited checkwriting with no minimums
      • Payee-name capture
      • Date-written and date-presented indicators
      • Categorized expense coding for statement processing

 

VISA® Debit Card

GAMA allows you to offer the Visa Debit Card  co-branded with your firm’s name and/or logo. Visa Debit Card can be used with millions of merchants worldwide that honor Visa and allows customers to make cash withdrawals at automated teller machines (ATMs) worldwide that display the Visa, PLUS® or STAR logo.

Features include:

  • Customizable debit card functionality can be aligned with broker’s customer profiles
  • Personal PIN selection via a Voice Response Unit (VRU)
  • ATM-withdrawal capabilities with a surcharge-free ATM network
  • Comprehensive cardholder benefits
  • Europay, MasterCard and Visa (EMV) chip technology for improved security
  • Apple Pay


Visa benefits include:

  • Manager Service Extended Warranty Protection
  • Purchase Security
  • Auto Rental Discount
  • Visa Auto Rental Collision Damage Waiver
  • Roadside Dispatch
  • Travel and Emergency Assistance Services
  • Travel Accident Insurance
  • Annual summary statement including merchant and transaction codes*
  • Two real time fraud protection systems to mitigate losses

* A transmission that includes merchant and transaction codes will be forwarded to your recordkeeper for statement production. Visa  cardholder benefits are provided by Visa®. Benefits can be modified or canceled at any time.

 

Award Points Program

Dreyfus’ comprehensive award points program provides your clients a set of loyalty features, including a robust suite of rewards, program customization, ability to earn points through debit card purchases and/or money market fund holdings as well as in-depth reporting and analytics.


Robust Rewards Selection

With Dreyfus’ program, your clients have access to a robust rewards selection that includes merchandise, gift cards, travel and more. Program benefits include:

    • Online balance information
    • Online point redemption
    • Quarterly statements
    • Gift cards and electronic certificates (delivered via text or e-mail)
    • Merchandise offers from top brands
    • Travel rewards including airline tickets, car rentals and hotel bookings*
    • Point gifting
    • Experiential rewards
    • Concierge service for:
        • Assistance with dining reservations
        • Golf tee times
        • Tickets to “difficult to obtain” events

 

Program Customization

Dreyfus’ program provides your firm with the flexibility to brand your program website and customize redemption levels.

      • Branded website customized with your logo, colors and messaging
      • Integrated login capabilities
      • Customized redemption levels  

 

We will assist you with the creation of program communications that build program awareness, drive lower-cost redemptions, increase program spend and create affinity between your clients and your firm.

* Travel rewards can be redeemed with points, cash, or a combination of both.

†Both parties must be participating in the same awards program.


Ongoing Program Support

You will have access to reporting and analytics, helping you evaluate your program’s performance.

      • Monthly reporting package including earning ratios and redemption levels
      • Access to DatalabTM, our proprietary, web-based end-user reporting tool that allows you easy access to program data at any time
      • Quarterly e-mail or paper statements — provides an opportunity to tailor messaging to drive client behaviors, as well as cross-sell products and services

 

Online Bill Pay

Customers who pay bills online may be more profitable and loyal, and offer unlimited potential for a strong and growing relationship. Dreyfus, in partnership with Fidelity National Information Services, Inc. (FIS), provides a unique solution for customer bill management. Through a secure link from your Web site, your customers will have the ability to receive, review, pay and organize all of their bills online, from anywhere, at any time.

 
Customer Support


24-Hour Voice Response System

Dreyfus provides a private label number dedicated to your firm. Your clients can have access to:

      • Money fund and brokerage balance information
      • Transaction activity
      • Price and yield information for Dreyfus money market funds and FDIC-insured deposit account (Past performance is no guarantee of future results.)
      • Call transfers for:
            • Lost and stolen debit cards
            • Award point balances and point redemptions
            • E-bill Management
            • Your firm's customer service department

 

Dedicated Sales and Service Support

To support our institutional clients, we have a staff of knowledgeable sales representatives who are dedicated, tenured and located strategically throughout the country. They will work with you to promote your program and achieve your ultimate goal of growing assets. Our staff of licensed representatives provide service and operational support for your home office and financial advisors via a toll-free phone number Monday – Friday from 9:00 a.m. to 5:00 p.m. Eastern Time.  

 
Effective Conversion Management

Dreyfus understands that conversions can be complex and that it’s critical that your program progresses smoothly. That’s why we go to great lengths to assist your firm as you plan and execute a course of action to make the process as seamless as possible. You will be assigned a support team at Dreyfus, which will be responsible for coordinating new business initiatives, operations, systems and other areas, to assure the highest quality of service.

Dreyfus will support you in the preparation of any required correspondence to shareholders. Dreyfus can mail negative response, or consent, letters, if requested, to shareholders on behalf of your firm. Dreyfus can also file these letters with FINRA for you as an added benefit.

 
Marketing — Solutions That Add Value

Dreyfus recognizes the value of marketing as a tool to enhance brand awareness and educate investors. We provide GAMA clients with a range of specialty marketing services designed to:

    • Educate clients
    • Attract new customers
    • Promote your firm’s brand

For more information on how your firm can take advantage of the General Asset Management Account from Dreyfus, please contact your BNY Mellon Fixed Income Sales Representative.

BNY Mellon Fixed Income is a division of MBSC Securities Corporation. The Dreyfus Corporation, and MBSC Securities Corporation are affiliated with The Bank of New York Mellon Corporation. ©2018 MBSC Securities Corporation, distributor, 225 Liberty Street, 19th Fl., New York, NY 10281.

CIS-30992-2018-06-27