About Dreyfus

A leading provider of equity, fixed income and money market mutual funds, separately managed accounts, retirement and cash management strategies and asset allocation solutions.

Established in 1951, Dreyfus is among the pioneers of U.S. mutual fund investing with $271 billion in assets under management (as of September 30, 2018), Dreyfus is dedicated to helping meet investor challenges.

As part of BNY Mellon Investment Management, Dreyfus enables U.S. retail investors to access over 140 mutual funds from BNY Mellon’s 8 globally diversified investment boutiques, with investment solutions spanning global, international and domestic equity, fixed income, alternatives, retirement and cash management strategies. Dreyfus also includes Dreyfus Retail Direct and BNY Mellon Cash Investment Strategies.

An Industry Pioneer

In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Corporation. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and striding down Wall Street. Later on, Dreyfus again stepped away from the pack when it published a full-color prospectus as a supplement to The New York Times. These advertisements were so distinctive that they received national press coverage. The lion continues to appear in Dreyfus advertising today and remains one of the most recognizable corporate trademarks in the United States.

 

  • First mutual fund to launch a retail advertising campaign
  • Among the first money management firms to go public and tap into the stock market for additional capital
  • First fund company to introduce an incorporated tax-exempt municipal bond fund
  • First to offer a short-term high-yield fund
  • Introduced the mutual fund industry's first simplified prospectus, designed as an investor-friendly summary
  • Among the first to provide internet trading for Money Market Funds
  • One of the first of offer institutional priced Money Market Funds
  • First to make Money Market Fund daily holdings accessible on its website

Bright Ideas from Bright People

Dreyfus provides unique access to BNY Mellon’s exclusive and diverse global network of world-class investment management boutiques, delivering powerful investment insight and strategies, backed by the strength of BNY Mellon’s commitment to quality, performance and client relationships. The investment managers of each boutique specialize in their own singular strategy, forming a cohesive system of offerings to meet almost all investment needs.

Delivering Solutions

Dreyfus offers over 140 mutual funds covering a range of investment styles, sectors and market caps. We distribute equity, fixed income, alternative and money market mutual funds, separately managed accounts, retirement and cash management strategies, as well as asset allocation solutions.

In today’s global economy, navigating the world of investing is becoming an increasingly complex task. Investors, faced with an abundance of choices, are demanding expert knowledge and quality investments. That’s where Dreyfus can help. By combining investment expertise with a full range of sophisticated product solutions, Dreyfus can help investors make smart decisions in a rapidly evolving marketplace.

History

Dreyfus was among the pioneers of mutual fund investing and remains one of the most recognizable names in the business. We have strived to meet the changing needs of investors and investment professionals throughout our history. Today, the Dreyfus asset management philosophy is based on the belief that discipline and consistency are important to investment success. Dreyfus and the lion have come to symbolize the strength of our commitment to quality, performance and client relationships.

 

The firm's origin dates back to 1947, when legendary investor Jack Dreyfus founded a brokerage house in New York City named Dreyfus & Co.

In 1951, attracted by the concept of mutual funds, Dreyfus & Co. purchased a small management company named John G. Nesbett & Co., Inc. with a small common stock fund called The Nesbett Fund Incorporated. Nesbett & Co. was renamed The Dreyfus Corporation, and The Nesbett Fund became The Dreyfus Fund Incorporated.

In the 1950s, the Dreyfus lion became the symbol of The Dreyfus Corporation. In 1957, Dreyfus became the first mutual fund company to launch a retail advertising campaign. Breaking from traditional "tombstone" mutual fund advertising, the lion made his debut on television emerging from a subway station and striding down Wall Street.

Later on, Dreyfus again stepped away from the pack when it published a full-color prospectus as a supplement to The New York Times. These advertisements were so distinctive that they received national press coverage. The lion continues to appear in Dreyfus advertising today and remains one of the most recognizable corporate trademarks in the United States.

Going public in 1965, Dreyfus was among the first money management firms to tap into the stock market for additional capital.

In 1972, Dreyfus moved to the forefront of socially responsible investing by creating The Dreyfus Third Century Fund, Inc. It invests in companies that not only meet traditional investment standards, but also conduct business in a manner that is believed to contribute to a better quality of life.

Always sensitive to changing investor needs, Dreyfus was a leader in the area of money market funds with the launch of Dreyfus Liquid Assets in 1974. Dreyfus focused its sales efforts on the retail market, helping to lay the groundwork for the subsequent tremendous growth of money market funds.

In 1976, Dreyfus was the first fund company to introduce an incorporated tax-exempt municipal bond fund, Dreyfus Municipal Bond Fund.

In 1985, Dreyfus introduced its family of low expense Cash Management Funds. And in the latter half of the 1980s, Dreyfus responded to investor demand by creating its Strategic Funds family, which incorporates sophisticated trading techniques made available to mutual funds by the Tax Reform Act of 1986.

Recognizing the increasing availability of dollar-denominated foreign bank deposit instruments, in 1989 we introduced Dreyfus Worldwide Dollar Money Market Fund, a money market fund for retail investors that could invest in dollar-denominated foreign money market instruments.

In 1994, Dreyfus completed its landmark merger with Mellon Bank Corporation, and became a wholly owned subsidiary of Mellon Financial Corporation. The merger, a milestone in the history of financial services in the United States, was at the time the largest-ever combination of a bank and mutual fund company.

In 1992, Dreyfus launched its first "BASIC" family of funds, designed to offer higher yields through lower operating expenses. And in the fall of 1996, Dreyfus created Dreyfus Short-Term High-Yield Fund, the first of its kind at the time.

In June 1998, Dreyfus introduced the mutual fund industry's first simplified prospectus designed to be an investor-friendly summary of the information contained in the full mutual fund prospectus.

Also in 1998, Mellon Financial Corporation acquired Founders Funds, which became the growth specialist affiliate of The Dreyfus Corporation, and became Dreyfus Founders Funds.

In February 2000, Dreyfus introduced separately managed accounts to further enhance the company's institutional and investment advisory business. This service provides individually managed client portfolios and related investment services through institutional channels such as broker-dealers or financial planners. Fayez Sarofim & Co., the Houston-based asset management firm that also sub-advises several Dreyfus mutual funds, became the first asset manager to work with the Dreyfus separate accounts business.

In January 2007, Dreyfus announced it had dramatically expanded its mutual fund lineup in 2006, adding 10 new offerings launched since December 2005, spanning equity, fixed income, international and global mandates, continuing to build on Dreyfus' long history of product innovation. With the extensive offerings and continued growth in its existing funds, Dreyfus' assets under management were approaching $200 billion. In July 2007, Dreyfus reached that milestone, crossing the threshold of $200 billion in assets under management.

On July 1, 2007, The Bank of New York and Mellon Financial Corporation merged to form a new company BNY Mellon, one of the world's largest global asset management and servicing companies.

As part of BNY Mellon Investment Management, one of the world's largest global investment managers, Dreyfus provides unique access to its exclusive and diverse global network of world-class asset managers, delivering powerful investment insight and strategies, including equity, fixed income and money market mutual funds, separately managed accounts, retirement and cash management strategies and asset allocation solutions.

We Are Part of BNY Mellon

Started by Alexander Hamilton in 1784, BNY Mellon is one of the longest-lasting financial institutions in the world. We have endured, been innovative and gone on to prosper through every economic event and market move over the past 230 years.

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Our Investment Boutiques

We have the scale to deliver diversified beta – and the skill to deliver uncorrelated alpha.
(AUM data as of Sept 30, 2018)

 

$33.2 BILLION
Global sub-investment grade debt asset management
$2.6 billion
Brazilian equity; long/short; macro; corporate bonds and fixed income strategies
$214.1 BILLION
Full array of money market funds and select offshore liquidity funds
$787.3 BILLION
Leader in global fixed income, risk management solutions and absolute return investing
$67.5 BILLION
Active manager of equity, bond, multi-asset, absolute-return, income and sustainable solutions within a global thematic framework
$13.2 BILLION
Multi-strategy private equity investing; direct investment and multi-manager funds
$69.6 BILLION
Global equity investment management
$50.7 BILLION
A broad range of research driven global active equity strategies
$380.2 BILLION
Fundamentals-based systematic investing; index and multi-asset & multi-factor solutions
$137.9 BILLION
Fundamental active fixed income and credit capabilities

AUM in USD as of Sept 30, 2018.
Standish, Mellon Capital and The Boston Company are brands of BNY Mellon Asset Management North America Corporation. Effective on January 31, 2018, The Boston Company Asset Management, LLC (TBCAM) and Standish Mellon Asset Management Company LLC (Standish) merged into Mellon Capital Management Corporation (Mellon Capital), which immediately changed its name to BNY Mellon Asset Management North America Corporation.

BNY Mellon Investment Management is one of the world’s leading investment management organizations and one of the top U.S. wealth managers, encompassing BNY Mellon’s affiliated investment management firms, wealth management organization and global distribution companies. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation and may also be used as a generic term to reference the Corporation as a whole or its various subsidiaries generally. Products and services may be provided under various brand names and in various countries by subsidiaries, affiliates and joint ventures of The Bank of New York Mellon Corporation where authorized and regulated as required within each jurisdiction.

Products or services described herein are provided by BNY Mellon, its subsidiaries, affiliates or related companies and may be provided in various countries by one or more of these companies where authorized and regulated as required within each jurisdiction. Certain investment vehicles may only be offered through regulated entities or licensed individuals, such as a bank, a broker-dealer or an insurance company. However, this material is not intended, nor should be construed, as an offer or solicitation of services or products or an endorsement thereof in any jurisdiction or in any circumstance that is otherwise unlawful or unauthorized. The investment products and services mentioned here are not insured by the FDIC (or any other state or federal agency), are not deposits of or guaranteed by any bank, and may lose value.

This material is not intended as an offer to sell or a solicitation of an offer to buy any security, and it is not provided as a sales or advertising communication and does not constitute investment advice. MBSC Securities Corporation, a registered broker-dealer, FINRA member and wholly owned subsidiary of BNY Mellon, has entered into agreements to offer securities in the U.S. on behalf of certain BNY Mellon Investment Management firms.

The value of investments and the income from them is not guaranteed and can fall as well as rise due to stock market and currency movements. When you sell your investment you may get back less than you originally invested.

Rankings include assets managed by BNY Mellon’s investment boutiques and BNY Mellon Wealth Management. Each ranking may not include the same mix of firms.

Unless otherwise noted, all references to assets under management (which are approximate) are as of June 30, 2018. Assets under management (AUM)/overlay under management (OUM) for EACM Advisors and BNY Mellon Asset Management North America Corporation includes assets managed by those individual firms’ officers as associated persons, dual officers or employees of The Dreyfus Corporation. In addition, AUM/OUM for the following firms includes assets managed by the individual firms’ officers as dual officers or employees of, The Bank of New York Mellon: The Dreyfus Corporation and its BNY Mellon Cash Investment Strategies division, Newton Investment Management (North America) Limited and BNY Mellon Asset Management North America Corporation.

Alcentra Limited, Insight Investment International Limited, Newton Investment Management (North America) Limited, Newton Investment Management Limited and Walter Scott & Partners Limited are authorized and regulated by the Financial Conduct Authority. The registered address for Alcentra Limited is 160 Queen Victoria Street, London EC4V 4LA, England. The registered address for Pareto Investment Management Limited and Newton is BNY Mellon Centre, 160 Queen Victoria Street, London, EC4V 4LA, England. The registered address for Walter Scott is One Charlotte Square, Edinburgh, EH2 4DR, Scotland.

The Alcentra Group refers to the affiliated companies Alcentra, Ltd and Alcentra NY, LLC. AUM includes assets managed by both companies. Assets under management reflect assets of all accounts and portions of accounts managed by Alcentra for Alcentra and its affiliates. Specifically, certain assets under management reflect assets managed by Alcentra personnel as employees of BNY Mellon Asset Management North America Corporation, The Bank of New York Mellon and The Dreyfus Corporation under dual employee arrangement. BNY Mellon is not a guarantor of any investment managed by Alcentra.

Dreyfus Cash Investment Strategies (CIS) is a division of The Dreyfus Corporation.

BNY Mellon Fiduciary Solutions personnel may offer products and services in their capacity as employees and officers of The Bank of New York Mellon (“Bank”), including investment strategies that are developed by affiliated BNY Mellon investment advisory firms and managed by officers of such firms acting in their capacities as dual officers of the Bank.

Investment advisory services in North America are provided through two different investment advisers registered with the Securities and Exchange Commission (SEC), using the brand Insight Investment: Insight North America LLC (INA) and Insight Investment International Limited (IIIL). The North American investment advisers are associated with other global investment managers that also (individually and collectively) use the corporate brand Insight Investment and may be referred to as ‘Insight’ or ‘Insight Investment’. Insight’s assets under management (AUM) are represented by the value of cash securities and other economic exposures, and are calculated on a gross notional basis Figures shown in USD. FX rates as per WM Reuters 4pm spot rates.

Newton and/or the Newton Investment Management brand refers to the following group of affiliated companies: Newton Investment Management Limited, Newton Investment Management (North America) Limited (NIMNA Ltd) and Newton Investment Management (North America) LLC (NIMNA LLC). NIMNA LLC personnel are supervised persons of NIMNA Ltd and NIMNA LLC does not provide investment advice, all of which is conducted by NIMNA Ltd. NIMNA LLC and NIMNA Ltd are the only Newton companies to offer services in the U.S. In the UK, NIMNA Ltd is authorized and regulated by the Financial Conduct Authority in the conduct of investment business and is a wholly owned subsidiary of The Bank of New York Mellon Corporation. Assets under management include assets managed by all of these companies listed above except NIMNA LLC, which provides marketing services in the U.S. for NIMNA Ltd. Except for NIMNA LLC and NIMNA Ltd, none of the other Newton companies offer services in the U.S. or Canada. In addition, AUM for Newton may include nondiscretionary assets of wrap fee account(s) for which NIMNA Ltd provides sub-advisory services to the primary manager of the wrap program.

BNY Mellon owns a 20% interest in Siguler Guff & Company, LP and certain related entities (including Siguler Guff Advisers, LLC).

BNY Mellon Asset Management North America Corporation AUM includes discretionary and non-discretionary assets and assets managed by investment personnel acting as dual officers of affiliated entities. BNY Mellon Asset Management North America Corporation, Dreyfus and Alcentra are registered investment advisers. Dreyfus, Alcentra and The Bank of New York Mellon are wholly-owned subsidiaries of The Bank of New York Mellon Corporation. BNY Mellon owns a majority of BNY Mellon Asset Management North America Corporation ("BNY Mellon AMNA") and the remainder is owned by employees of the firm.

Securities transactions are effected, where required, only through registered broker-dealers. Pershing is the umbrella name for Pershing LLC (member FINRA, SIPC and NYSE), Pershing Advisor Solutions (member FINRA and SIPC), Pershing Prime Services (a service of Pershing LLC), Pershing Limited (UK), Pershing Securities Limited, Pershing Securities International Limited (Ireland), Pershing (Channel Islands) Limited, Pershing Securities Canada Limited, Pershing Securities Singapore Private Limited and Pershing Securities Australia Pty. Ltd. SIPC protects securities in customer accounts of its members up to $500,000 in securities (including $250,000 for claims for cash). Explanatory brochure available upon request or at www.sipc.org. SIPC does not protect against loss due to market fluctuation. SIPC protection is not the same as, and should not be confused with, FDIC insurance. Investment products (other than deposit products) referenced in this brochure (including money market funds) are not insured by the FDIC (or any other state or federal agency), are not deposits of or guaranteed by BNY Mellon or any bank or non-bank subsidiary thereof, and are subject to investment risk, including the loss of principal amount invested.

All investments involve risk including loss of principal. Certain investments involve greater or unique risks that should be considered along with the objectives, fees, and expenses before investing.

This material has been distributed for informational purposes only and should not be considered as investment advice or a recommendation of any particular investment, strategy, investment manager or account arrangement. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. Please consult a legal, tax or investment advisor in order to determine whether an investment product or service is appropriate for a particular situation. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. The Dreyfus Corporation and MBSC Securities Corporation are subsidiaries of BNY Mellon. ©2018 MBSC Securities Corporation, 225 Liberty Street, 19th Fl., New York, NY 10281.

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