Medical technology: From bust to boom?

  • Tweet
  • Share on LinkedIn
  • Share via email
  • Print
  • Download

August 2023

The medical technology industry appears to be ready for an upswing, according to Newton healthcare analyst Matthew Jenkin. Here, he writes about the healthcare industry in a post-Covid era and where he sees emerging areas of value. 


  • Covid-19 dealt a blow to the medical device industry, causing delays in medical visits for non-Covid patients, an exodus of medical personnel and a decline in the older population who are the highest users of healthcare 
  • Macro factors such as inflation, supply-chain constraints and foreign exchange were among the top headwinds 
  • With Covid-19 winding down, the healthcare industry has begun to restaff to pre-pandemic levels, improving the capacity to accommodate pent-up demand for the procedures from patients
  • Idiosyncratic factors and new technologies offer attractive value propositions within the industry

It is no secret that Covid-19 caused great upheaval in the healthcare industry, and the medical device industry in particular. The prioritization of Covid-19 patients—coupled with rigorous safety protocols and resource allocation measures to ensure supply of necessary products—led to significantly lower capacity for elective and non-urgent procedures. At the same time, would-be patients simply stayed home; they did not get knees or hips replaced, or cataracts removed and even mild chest pain went untreated.

Not that doctor’s offices and hospitals could have performed these non-critical procedures at rates anywhere near the volume pre Covid-19. Estimates show that one in five healthcare workers—physicians, nurse practitioners, physician assistants and other clinicians—left work due to stress, burnout or retirement.1 Finally, there were more than one million deaths from Covid-19 in the US and over two million in Europe.2 The deceased tended to be older, high-demand patients with pre-existing conditions, the cohort who are the largest users of healthcare.

Finally, since 2020, macroeconomic headwinds have inhibited growth. The first was the strength of the US dollar in 2021 and 2022, which materially affected US-based companies that derive revenue in international markets. Supply chain challenges also hurt the industry; medical-device manufacturers have had trouble sourcing semiconductors, even as the overall chip shortage has eased, and there has also been a shortage of specialty plastics, metals and resins needed to make the devices.3 Finally, inflation has meant rising input costs and margin compression.

Now the good news

The medical device industry’s attempt to recover from the pandemic-related slump has been met with setbacks — from virus variants that curtailed procedure volumes to economic pressures that curbed growth. It now appears that a more comprehensive recovery finally may be underway.

Hospital activity has shown signs of improvement that we believe will endure. The rise in inflation combined with a “return to normal” has prompted many healthcare workers to return to work.4 Estimates suggest that US healthcare employment is now above pre-pandemic levels.5 Hospital employment remains just below pre-Covid highs but is improving.6 The staffing data suggest hospitals now are equipped to perform more procedures than in 2022. For a full recovery, medical-device manufacturers also need to be able to get medical devices to hospitals at a reasonable cost, and there are signs that situation is improving as well.

Broader macro headwinds around labor/raw materials inflation, supply chain disruptions and unfavorable foreign-exchange fluctuations still appear to be moving in the right direction. We remain encouraged that a moderating inflationary environment could be a positive for margins versus expectations, and many companies are likely to have taken a conservative approach towards inflation in setting initial 2023 guidance.

With Covid in the rearview mirror and hospitals restaffing, there is pent-up demand from patients for many procedures. Not only are people starting to go back to the doctor, but the acuity of their untreated diseases is worse. For example, doctors are having to use more stents per procedure to push back plaque deposits inside of a coronary artery to treat heart disease. Anecdotally, we detect optimism in our contact with medical device salespeople.

Pockets of value in medical devices

Atrial fibrillation

Atrial fibrillation is a condition that causes an irregular heart rate (arrhythmia) that can lead to blood clots, elevating the risk for stroke, heart attack and other heart problems. Atrial fibrillation affects an estimated 8-10 million Americans and more Europeans; treatment is a large market. There are different approaches depending on severity. Blood thinners can be used for patients with milder symptoms. For more serious symptoms, the most common technique has been cardiac ablation, which creates small burns or freezes in order to cause some scarring on the inside of the heart to help break up the electrical signals that cause arrhythmia. Unfortunately, cardiac ablation can deaden necessary tissue on esophageal walls or parts of the heart that the patient does not want to deaden. Furthermore, the success rate is only 50%, so many patients have to undergo additional treatment.7

Pulsed field ablation (PFA) is a new technique that is much more precise, with rates of success in the range of 70-80%, and with fewer side effects than cardiac ablation. PFA is a non-thermal, catheter-free technique that delivers high-intensity electric fields through specialized electrodes to create localized electrical fields in the targeted tissue. These electric fields disrupt abnormal electrical signals without generating heat, providing a safer alternative to traditional ablation methods. Safety levels are near 100%.8 We also think the PFA product could cut the procedure time down by 35%, which could allow for doctors to perform more procedures per week, potentially adding to the size of the market. Given the potential for better safety, we also think the market size could be bigger as patients and doctors reassess the risk/reward of getting ablation done in the first place.

The first company is this group we find attractive is a mid-sized US-based firm that as of yet is deriving modest revenue from the space. We believe the company can earn the new-product premium and can capture a larger share of the approximately $8 billion market. The other company is a larger player in the field which has a share of the older cardiac ablation technology, but we believe that it will be a net winner as it rolls out PFA.

New blood pressure procedure 

We also like a company that has a new procedure to lower blood pressure. There are about 50 million people in the US who take blood pressure medication. High blood pressure, or hypertension, is a condition where the force of blood against artery walls is consistently too high. It can lead to various health outcomes, including heart disease, stroke, kidney damage, and other complications. About 10 million of these patients have drug-resistant hypertension.9 Enter renal denervation—a new procedure that is safe, efficient and quick. A catheter is used to deliver radio frequency energy to disrupt the nerves in the renal arteries which can reduce the overactive nerve signals that contribute to high blood pressure. Renal denervation can potentially help lower blood pressure and improve cardiovascular outcomes for millions of patients.10 There is currently no market for this procedure, and we believe the company has a favorable reward/risk profile.

Diabetes/weight loss drugs

One of the biggest recent breakthroughs is a prescription medication designed to treat type 2 diabetes and which can also help with weight loss. It belongs to the class of drugs called GLP 1 receptor agonists, which are designed to lower blood sugar levels by increasing insulin secretion and thereby reducing appetite and slowing down gastric emptying. These drugs are typically administered once a week via subcutaneous injection. One way to capitalize on their potential is to own the drug companies that produce this class of drugs. We believe another approach is to own ancillary companies that can benefit from the rising demand for this class of medication. We are optimistic on a company that develops and manufactures components of the “smart pen” that is used with many of these drugs. As prescriptions rise, we believe this medical-device company will be able to sell more components, driving revenue and earnings gains as a result.

Favorable outlook 

We believe that the medical device industry is poised for a rebound from its pandemic-related slump and that there are both macro and idiosyncratic reasons to own stocks in the sector. In our opinion, relative to most other industries, revenues are growing and upward earnings revisions are likely to follow.

Notable, large healthcare providers are projecting increasing demand for their services, which should improve demand for medical devices. We also believe that many “would-be” patients who put off care during the pandemic are now showing up at clinics with more acute disease than they would have otherwise had. This means each patient, on average, is likely be a “bigger ticket” to the provider and the device companies. We also think capacity at health-care providers is starting to improve as they have started to find solutions for the outmigration of nursing and ancillary staff during the pandemic. Again, this is good news for the medical device manufacturers. Given inflation, we also think the device manufacturers are seeing some pricing relief relative to history. All in, we expect a sustained period of strong trends for this industry, both on a macro and idiosyncratic level, while valuations remain attractive. 

1 WebMD. Over 333,000 healthcare workers left jobs in 2021, report says. October 2022.

2 World Health Organization Coronavirus Dashboard. Accessed July 2023.

3 Bloomberg. How a shortage of plastic is impacting healthcare. July 2022.

4 Newton research. July 2023

5 KFF. How has healthcare employment changed since the pandemic? July 2023.

6 Recycle Intelligence. Healthcare employment, spending continues to grow in 2023. March 2023.

7 UCLA Health. Hybrid ablation procedure puts A-fib hearts back in sync. March 2023.

8 Medscape. Pulsed field ablation treats AF with few complications. April. 2022.

9 AHA/ASA Journals. Prevalence of apparent treatment-resistant hypertension in the United States. December 2018.

10 Source: Newton research. July 2023.


All investments involve risk, including the possible loss of principal. Certain investments involve greater or unique risks that should be considered along with the objectives, fees, and expenses before investing.

Newton Investment Management North America, LLC (“NIMNA” or the “Firm”) is a registered investment adviser with the U.S. Securities and Exchange Commission (“SEC”) and subsidiary of The Bank of New York Mellon Corporation (“BNY Mellon”). The Firm was established in 2021, comprised of equity and multi-asset teams from an affiliate, Mellon Investments Corporation. The Firm is part of the group of affiliated companies that individually or collectively provide investment advisory services under the brand “Newton” or “Newton Investment Management” (“Newton”). Newton currently includes NIMNA, Newton Investment Management Ltd. (“NIM”) and Newton Investment Management Japan (“NIMJ”). 

BNY Mellon Investment Management is one of the world’s leading investment management organizations, encompassing BNY Mellon’s affiliated investment management firms and global distribution companies. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation and may also be used as a generic term to reference the corporation as a whole or its various subsidiaries generally.

This material has been provided for informational purposes only and should not be construed as investment advice or a recommendation of any particular investment product, strategy, investment manager or account arrangement, and should not serve as a primary basis for investment decisions. 

Prospective investors should consult a legal, tax or financial professional in order to determine whether any investment product, strategy or service is appropriate for their particular circumstances. Views expressed are those of the author stated and do not reflect views of other managers or the firm overall. Views are current as of the date of this publication and subject to change.

The information is based on current market conditions, which will fluctuate and may be superseded by subsequent market events or for other reasons. References to specific securities, asset classes and financial markets are for illustrative purposes only and are not intended to be and should not be interpreted as recommendations. Information contained herein has been obtained from sources believed to be reliable, but not guaranteed. No part of this material may be reproduced in any form, or referred to in any other publication, without express written permission. 

Not FDIC-Insured | No Bank Guarantee | May Lose Value

© 2023 BNY Mellon Securities Corporation, distributor, 240 Greenwich Street, 9th Floor, New York, NY 10286